We have always read to our boys and they have had books from an early age. Even before they could hold books we would show them the pictures and read aloud to them. There are bookshelves in every room in our house and both boys take great pride in having their favourite books in their bedrooms. I was delighted when Brown Bear started to read and enjoy Roald Dahl stories. I always loved them when I was a child and they really have stood the test of time.
I was delighted when I heard that McDonald's had launched another exclusive series of books featuring Roald Dahl's 'fantastical characters' as part of it's Happy Readers campaign. Each book is a story in itself and features characters that will be familiar including Matilda, the BFG and Charlie Bucket. Since the Happy Readers scheme launched in 2012 McDonald's have distributed more than 50 million books as part of Happy Meals and encouraged children to own and read books.
I was delighted when I heard that McDonald's had launched another exclusive series of books featuring Roald Dahl's 'fantastical characters' as part of it's Happy Readers campaign. Each book is a story in itself and features characters that will be familiar including Matilda, the BFG and Charlie Bucket. Since the Happy Readers scheme launched in 2012 McDonald's have distributed more than 50 million books as part of Happy Meals and encouraged children to own and read books.
A new book is available each week (beginning on 13th Sept) for five weeks and the collection features 8 books in total. My boys don't need any excuse to go to McDonald's and they are voracious readers. They love collecting these books and comparing which ones they have with friends. We are huge fans of Happy Readers in our family.
Peter Andre has made a video about the reading promotion. Have a look and see why he thinks reading is so important:
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