The reason is - of course - Movember (see link at end of blog) which seems to have captured the interest where other causes have feared to tread. The traditional charity donor is a woman, older and gives to a range of causes. This donor would give a small amount regularly while alive then leave her entire life savings in her will to an animal charity causing a lengthy probate dispute with her family who had no idea that the donkeys would get the proceeds from the sale of her bungalow. As these lovely donors die off charities have desperately tried to diversity their donor base and have had to come up with new ways to appeal for funds.
In order to get men to donate to charity the challenge fundraising event was born and we have seen the walk along the Great Wall, the trek to the base camp of Everest or the cycle ride in Vietnam. This time, however, someone has hit on an idea so simple it is genius. Ask men not to do something and to get sponsored for it. I've lost count of the number of times a man has complained about having to shave, so the idea of not doing it must be like Christmas, New Year and England being in the World Cup Final all at once.
I doubt any charity, however forward thinking is going to encourage women to grow hair for sponsorship. If they did we could look forward to the prospect of breast cancer charities publicising "pits for tits." Do you find waxing taxing ? Never fear, grow your hair and instead of being a social pariah you will be adored for being the wonderful fundraiser you are. Nah, I just don't see it. The most a man can expect to suffer is some mild ridicule for growing a moustache, a woman ditching the bleach and wax or going all Frida Kahlo is just going to look like she's neglecting her personal appearance.
For now I'm enjoying seeing the transition from respectable looking man to porn star to Burt Reynolds tribute act. Good luck to all my friends who are taking part in Movember and if you want to know more - go here: Movember